2 October 2018

Infographic Of The Day: How APPLE Came Back From The Brink

With Apple devices in pockets and on desktops and wrists around the world, it's hard to imagine modern life without them. But in the late 1990s, after a series of failed product launches, the tech giant was losing money and "90 days from being insolvent," according to Steve Jobs.

The big turnaround began with his return to the fold, as he reduced Apple’s product lineup by 70% and let go of about 3,000 employees. His new strategy was to focus the company around four key items: one desktop and one portable device each for professionals and consumers. A year after his return, the company turned a $309 million profit. This success was followed by the launches of the iMac, iPod, iPhone and iPad, all of which transformed not only Apple’s fortunes, but the way we live our daily lives.

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